Functional quality requires precise alignment with optimized business processes. A common mistake is customizing software to fit old legacy processes, which creates technical debt. The focus must be on validating end-to-end workflows, not just individual features.

Compliance

Engagement

The “Why”

“I have to”

“I want to”

Motivation

External
(reward & punishment)

Internal
(pursues purpose)

Focus

Rules and policies

Goals and mission

Results

Meets standards

Exceeds standards

Behavior

Follows instructions

Take initiative & innovates

Outcome

Stability

Growth, innovation, higher productivity