Clean Data is a concept expressed in relative terms.  There is no such thing as data that is ‘perfectly clean.’  You need to decide what ‘clean enough’ means.

Data should be cleaned before data migration begins.  Cleaning data after go-live is always much more difficult.

Compliance

Engagement

The “Why”

“I have to”

“I want to”

Motivation

External
(reward & punishment)

Internal
(pursues purpose)

Focus

Rules and policies

Goals and mission

Results

Meets standards

Exceeds standards

Behavior

Follows instructions

Take initiative & innovates

Outcome

Stability

Growth, innovation, higher productivity