Humans are complicated, and Change Management is messy. Change Management is not a linear process, or a ‘one-size-fits-all’ processes. At its best, change management creates intrinsic motivation (which is not only more powerful, but more resilient) than extrinsic motivation, and reinforces that motivation constantly.
Compliance
Engagement
The “Why”
“I have to”
“I want to”
Motivation
External
(reward & punishment)
Internal
(pursues purpose)
Focus
Rules and policies
Goals and mission
Results
Meets standards
Exceeds standards
Behavior
Follows instructions
Take initiative & innovates
Outcome
Stability
Growth, innovation, higher productivity